raw
rô/
adjective

  1. strong and undisguised. synonyms: strong, intense, passionate, powerful, undisguised, unconcealed, unrestrained, uninhibited; powerfully impressive
  2. in its natural state; not yet processed. synonyms: unprocessed, untreated, unrefined, natural; unedited; not covered coated; fresh
  3. frank and realistic. synonyms: unembellished

WHY RAW

Let’s get right to the nitty gritty. For me, raw means stripping away all the B.S., the excuses, cover-ups, blocking, and hiding, until you’re left with a stark and naked reality. And I don’t mean getting in your birthday suit in front of a mirror – I’m talking self-reflection with honesty but without judgment. Taking time to question habits, thought patterns, why we do what we do, and how that’s working out for us.

“Why so serious, what does this have to do with nutrition and fitness?”

EVERYTHING.

It doesn’t matter if we’re talking fitness, nutrition, jobs, or relationships - knowing your deep down gets your heart thumping “why” of what drives you is going to make long term success a reality for you instead of a constant battle. When you start to lead a life that’s in line with your values and core beliefs, it makes each day so much sweeter. Of course bad days will pop up, but even the bad days are more manageable when you know they are just part of the journey, and not your lasting reality.

Get your version of raw results, make the most out of this incredible life we have, and find a better you.

Nicole McMahon-E D I T S-0014.jpg

ABOUT

GOAL CRUSHER. COURAGEOUS. BAD ASS.

When I asked friends and family to describe me in one or two words, the above were a few of my favourites.

Become a goal crusher. Life doesn't need to be stressful and anxious or full of "what ifs" - you absolutely can make changes to better your life, you might just need a couple extra tools added to your toolbox, or an extra nudge.

Fire up your courage. No doubt, cliff jumping is scary. But once you're air borne, the feeling is exhilarating. Whether it's cliff jumping, giving a speech, or creating life changes, courage will push you through momentary discomfort to reach blissful accomplishment on the other side.

Be a little bit bad ass. Sometimes you need to stop thinking and just do. Turn off your brain and jump. Literally - onto that box or over a hurdle, or figuratively - into the unknown space you've dipped your toes but not yet taken the full plunge into.

BACKGROUND

Vancouver born, Calgary raised I've never had a shortage of activities to keep me moving. My dad had me swimming laps before my first word and taught me to ski before I hit grade one, back when one-piece ski-suits were cool the first time around. Even my first job involved being active as a swim instructor, teaching mom & baby classes, preschool-aged kids, teens, all the way up to adults learning to swim for the first time. With active parents as my role models there's not a year I can recall where I wasn't involved in sports or physical activity in some way. Taking up various school sports from volleyball to rugby, my love for short and intense workouts was ignited on the University of Calgary Dinos Track & Field team as a middle distance sprinter. My favourite time of day then, and still now, is lacing up my running shoes getting ready for the workout ahead knowing it might be uncomfortable, but oh-so-worth-it.

Fast forward a few years and while competition is no longer the sole purpose of my training, leading an active & healthy lifestyle drives me more than ever. I appreciate the full range of benefits a regular exercise & healthy nutrition regime has to offer - not just physically but also mentally. Physical activity in all forms - CrossFit, yoga, spin, running - is my outlet. Whether an outlet for anger, or excitement that has me vibrating at the seams - it calms me, focuses me, brings me back down to earth, and allows me to form complete sentences again at a pace people can understand. Physical activity is a way to connect with friends, sometimes with complete strangers, and often with myself. Some of my most emotional moments have been in yoga studios or on the pavement running, when I hit an "ah-ha" moment after allowing myself to get real with what's really going on.

CERTIFICATIONS

Certifications include Crossfit Level 1, Precision Nutrition Level 2 Nutrition Coach, personal trainer, Pre & Post Natal Fitness Specialist, over 300 hours of yoga teacher training including kids yoga, and pre & postnatal, and numerous continuing education courses.